Manage persona development and usage
Create global personas to be used across the organization with robust demographics and inclusivity. Use our DEI feature to avoid biases and blind spots. Compare and analyze multiple personas in your journeys, and customize their attributes to accurately reflect any user segment.
Manage the entire customer experience
Utilizing one central hub for personas, journeys, insights, data, recommendations, and action plans fosters collaboration and unity within organizations. By placing the customer at the core while focusing on business objectives, live integrations maintain journey relevance, and our Maps of Maps offers executives the comprehensive view they desire.
Getting started is a breeze
Easily import your existing journeys, create a new journey from scratch with our user-friendly templates, or collaborate with multiple stakeholders in our workshop feature to ideate and vote on the steps for your journey map. With just a click of a button, you'll have a beautiful, insights-driven journey map that everyone can support.
Gain approval and support
Engage stakeholders from start to finish. Gain their support and a sense of ownership through workshop involvement, easy feedback loops, and accessibility to action plans. Effortless sharing and secure data connections bring everyone onto the same page.
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