Persona creation
Create, modify, and share user personas in real time. Use our handy templates to get you started quickly. Customize photos, quotes, and background, use meters and sliders for attributes, and export presentation-ready user personas.
Restricted personas
Master user persona management across your entire organization. Craft personas to be used across the entire organization, or create ones tailored to a specific journey map or workspace with restricted access. The choice is yours!
Segmentation
Identify and address biases by comparing your customer base with US Census data or a dataset of your choice. Discover areas for improvement in age, race, education, income representation, and more using our Segmentation feature.
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