Recouping Revenue Lost to Brand Switching: Strategies for Measuring and Addressing Brand Leakage

Brand leakage—the silent revenue killer—can wreak havoc on your bottom line if left unchecked. This webinar brings together two thought leaders in the customer experience (CX) space: Ania Rodriguez, CEO of JourneyTrack, and Greg Tucker, CX expert and founder of Tucker & Company. Together, they will delve into the pressing issue of brand leakage and provide actionable insights for businesses to tackle this challenge.

Greg will define brand leakage, explain how it can be measured, and explore its correlation with the Customer Effort Score (CES) based on his extensive client work. Ania will showcase how JourneyTrack equips businesses with unparalleled flexibility to define and measure their success metrics. She will also highlight how JourneyTrack’s powerful integrations with Qualtrics, Medallia, and Jira allow organizations to monitor, measure, and optimize journeys while tying these changes directly to revenue-impacting metrics.

Join us for an engaging 45-minute session packed with expert advice, real-world examples, and a live Q&A session to help your organization reclaim revenue and boost customer loyalty.

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