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JourneyTrack, a leading customer journey management platform, today announced its new integration with Medallia, enabling businesses to seamlessly measure Net Promoter Score (NPS) and other customer value metrics such as Customer Satisfaction (CSAT) and Customer Effort Score (CES). The integration also empowers users to feed customer survey questions directly into the JourneyTrack platform, further enhancing their ability to monitor and optimize customer experience initiatives.
This integration is a significant milestone in JourneyTrack’s commitment to delivering unparalleled insights into the customer journey. By connecting customer value metrics, users can leverage JourneyTrack’s unique Journey Impact feature to track the long-term effects of their customer experience (CX) improvements on their organization’s key performance indicators. This powerful capability helps companies align CX strategies with measurable business outcomes.
The Medallia integration follows JourneyTrack’s recent expansion of its Qualtrics integration. This integration now supports the measurement of any customer value metric, including custom-created ones, and facilitates the creation of bespoke survey questions that feed directly into the platform. JourneyTrack’s ability to support integrations with Medallia and Qualtrics underscores its position as one of only two dedicated customer journey management platforms that offer both integrations.
“Our mission has always been to empower organizations with tools that make customer journey management actionable and impactful,” said Ania Rodriguez, Founder and CEO of JourneyTrack. “With the Medallia integration, we continue to bridge the gap between customer feedback and journey insights, enabling our users to tie their CX initiatives directly to meaningful metrics. This not only drives accountability but also ensures that CX improvements are driving real business value.”
The integration marks a pivotal step for JourneyTrack as it continues to innovate in the CX space, providing organizations with the resources needed to connect customer sentiment with strategic outcomes. By integrating customer survey data from Medallia into JourneyTrack, businesses can achieve a more holistic view of their customer journeys and identify the precise impact of their efforts on customer loyalty, satisfaction, and overall experience.
About JourneyTrack JourneyTrack is a leading customer journey management software provider offering innovative solutions to empower enterprises to understand and optimize their customer experience. With its groundbreaking 1-click journey map feature from its comprehensive workshop module, Journey Impact feature, AI integrations, business impact metrics, and much more, JourneyTrack enables businesses to gain invaluable insights into customer needs, align departments for a unified vision of customer experience excellence, and reclaim lost revenue attributed to subpar customer experiences.
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