Persona creation
Create, modify, and share personas in real time. Use our handy templates to get you started quickly. Or try Persona AI to generate robust proto-personas to get you on your way. Customize photos, quotes, and background, use meters and sliders for attributes, and easily export presentation-ready personas.
Restricted personas
Master user persona management across your entire organization. Craft personas to be used across the entire organization, or create ones tailored to a specific journey map or workspace with restricted access. The choice is yours!
Segmentation
Identify and address biases by comparing your customer base with US Census data or a dataset of your choice. Discover areas for improvement in age, race, education, income representation, and more using our Segmentation feature.
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